Miriam believes in basing integrated marketing strategy on rigorous market research and targeted customer data. Her technology marketing experience ranges from cross-functional work with tech giants like Salesforce and Oracle to roles within early stage social media and data visualization start-ups. She has also held leadership roles within the media and utilities industries.
Most recently, Miriam led creative for Oracle’s successful multi-million dollar brand awareness campaign. The Your Tomorrow, Today campaign, anchored by multi-media creative and fully integrated with demand generation programs, significantly increased brand awareness and customer engagement in key global growth markets.